Mowalola Fall RTW 24
Brand & Culture Studio
Fashion Passion
– Chris Hewson
Studio InqiuryThis studio will explore what constitutes fashion design and how we can explore fashion branding. It will examine how fashion businesses establish the image of their company in the eyes of potential customers, using product name, brand, colours, logo and more to help build a coherent fashion brand.
EngagementStudents will explore existing fashion brands and fashion designers, whilst creating new and exciting forms of creative expression for fashion brands. They will engage with contemporary fashion brands and envision how the merging of art, culture and design can influence new forms of fashion enterprise.
ActivitiesStudents will learn how to create a fashion brand by examining what constitute a successful fashion brand. Students will learn how to recognise the key factors for consideration when it comes to fashion branding and marketing in current and new environments.
Assessments
This studio has 3 interwoven assessment tasks that inform each other and act as a critical dialogue with the subject matter.
Brief OneCreate your own fashion brand
Brief TwoFashion accessory concept.
Brief ThreeStudio Knowledge Object.
ReadingsDespite appearances, fashion is not out to confuse you
Explore Past student work via Are.Na