06 Hospitable Futures
Time For Seconds, winning submission by Pollyanna Guthrie, 2019
Brand & Culture Studio
Hospitable Futures
— Bec Nally & Stephanie Ochona
Studio InqiuryWhat role does communication design play in Naarm/Melbourne's hospitality scene? How might conditions of place influence these designed experiences? This studio will be led by Bec Nally and Stephanie Ochona, who will share insights into their experiences in hospitality and place making.
EngagementIn this studio, we will analyse existing service models and food-led brand and product experiences (we will visit lots of food and drink places across Naarm/Melbourne), identify gaps and needs and consider how the landscape might shift in the future. You will meet with hospitality and food industry professionals and gain insights into current design practice methods and investigate future scenarios.
With a focus on Naarm/Melbourne, you will be offered the opportunity to respond to eastern Kulin and consider how hospitality offerings are/aren't crafted in response to place and how they might be designed to decolonise public futures.
Studio sessions will be a mix of mini workshops, class critique as well as guest visits and class excursions. There will be a focus on collaboration - students will be encouraged to build peer-to-peer skills, learn how to give and receive creative and art direction and develop abilities in client relations.
ActivitiesStudents will meet hospitality professionals and learn lay of the land and site visit techniques. This inquiry will lead to the development of conceptually driven and finely crafted folio pieces that push the boundaries of what is known in the current hospitality scene and consider future opportunities to innovate and design on unceded lands. Students will be encouraged to document each week's findings in preparation for the final SKO assessment.
AssessmentsThis Studio has 3 iterative assessment tasks:
Brief OneHospitable Futures SKO (Studio Knowledge Object)
Brief TwoLocation Scout (Site Case Studies)
Brief ThreeTime for Seconds (Product Development)
Readings
BooksDesign : Building on Country by Alison Page, Paul Memmott and Margo Neale
This is Service Design Thinking by Marc Stickdorn, Jakob Schneider
Dark Emu by Bruce Pascoe and/or watch The Dark Emu Story on ABC iView
LinksPublic Journal
Hospitable Futures
Envisioning Hospitable Futures through Design
Explore Past student work via Are.Na